Table of Contents for BE YOUR OWN BRAND

A Breakthrough Formula for Standing Out from the Crowd

Foreword - Page VII

Chapter 1 - Page 1
Personal Branding
Becoming More of Who You Are

Chapter 2 - Page 13
Personal Brand Characteristics
Distinctive, Relevant, and Consistent

Chapter 3 - Page 25
Personal Brand Dimensions
Competencies, Standards, and Style

Chapter 4 - Page 45
Personal Brand Authenticity
Purpose, Vision, and Values

Chapter 5 - Page 59
Personal Brand Framework
Defining Your Unique Brand

Chapter 6 - Page 73
Personal Brand Promises
Making a Commitment to Your Brand

Chapter 7 - Page 87
Personal Brand Strategies
Measuring and Strengthening Your Brand

Chapter 8 - Page 101
Sign Up or Sign Out
Aligning With Your Employer's Brand

Chapter 9 - Page 117
The Courage to Live Your Brand


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