Whether one is influential with others is reflective of how one is perceived. Each of us makes impressions on others every day. The stronger your personal brand, the deeper and richer your relationships. This book is not about changing your personality, it is a process for discovering who you really are and what you aspire to be. It is about being authentic, yet ensuring you get credit for the contributions you make in all aspects of your life. Creating and living a strong personal brand is one of the best investments you’ll ever make. The world needs strong brands. It respects them. It relies on them. If you can be one that makes a difference, the world will be a better place for all.

“Be Your Own Brand gets right to the heart of how people can become powerful, creative forces in their own lives.”

Bill Rutherford- CFO, Eastern Group, Hospital Corporation of Americas